Sony XR50X90SU 50" 4K Ultra HD HDR Google TV

Take your home entertainment to the highest level with Sony’s Full Array LED 4K Smart TV. State-of-the-art technology delivers exceptional, true-to-life detail and vibrant, natural colours.

Sony Display
Delve into whole new realities with Sony’s powerful Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene. The processor also upscales all your favourite content to 8K resolution, enhancing colour, depth, and detail on the 50” screen.

Sony’s Full Array LED screen uses zones of LEDs lit or dimmed independently to reproduce realistic brightness and shadow details in dark scenes. Coupled with XR Triluminos Pro technology, the XR50X90SU has access to over a billion colours and reproduces each one as seen in the real world. Together with the powerful processor, it can detect colour from saturation, hue, and brightness to deliver natural shades in perfect detail.

With XR Motion Clarity, the processor analyses motion across several frames to ensure the action is smooth, bright and free from blur. Watching sport and fast-paced action scenes just got a whole lot better with Sony.

Featuring Acoustic Multi-Audio and sound positioning tweeters, you’ll hear audio from the right place in every scene thanks to speakers integrated into the frame. What’s more, when you connect a compatible Sony soundbar to your TV, Acoustic Centre Sync amplifies the centre speaker channel. The result is clearer and fuller vocals as well sound matching on-screen action for a completely immersive experience.

Smart Entertainment
You’ll find a range of connection options including four HDMI and two USB ports, so you can link up a host of devices such as a games console or DVD/Blu-Ray player. Keep the whole family entertained with the XR50X90SU.

Why not stream from your PC, download apps from Google App Store and search the web on your Wi-Fi enabled smart TV? Or, use Bluetooth to link a phone or tablet wirelessly – a great opportunity to look back on your most precious memories. There’s also Chromecast built in, making it easy to cast content from your phone.

Choose from a wide range of channels using the integrated digital TV service. You can also choose from a whole host of on-demand and streaming apps including, BBC iPlayer, ITV Player, My5, You Tube, Disney+, and Spotify. There’s something for everyone on the XR50X90SU.

Control this Sony TV with your voice with Google Assistant and Alexa and find movies, apps, play music and more all on the stunning 4K screen. You’ll also find a minimalist design and a narrow bezel for less distractions.

Display the TV using the slim blade stand or mount it on the wall for a streamlined look. Equipped with all the features you need in a black finish; this TV is designed for every family and home.

Bring home the ultimate entertainment package with Sony’s XR50X90SU. It’s 4K UHD capabilities and 50” screen make this TV ideal for every home. Get yours today.

Key features

Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
Cognitive Processor XR™ understands how humans see and hear for true immersion
Sound positioning tweeters turn any sound immersive
Minimalist design with narrow bezel for less distractions

Product Dimensions

Height: 71.5 cm
Width: 111.9 cm
Depth: 28.6 cm