Call Our Stores: Ellesmere - 01691 624427 | Whitchurch - 01948 662463

Helplines: Ellesmere - 01691 624427 | Whitchurch - 01948 662463

Our Stores: 

Ellesmere - 01691 624427 | Whitchurch - 01948 662463

When you shop at Barlows, you get the service of a local independent retailer and the buying power of Europe's largest electrical group. Here's what that actually means for you.

Brand focus 2025 4 min read

What is Euronics?

Euronics is Europe's largest independent electrical buying group — a network of locally owned retailers that pool their purchasing power to secure better prices, better product ranges, and exclusive deals from the world's leading manufacturers.

Unlike national chains owned by a single company, every Euronics member is an independently run business. That means decisions are made locally, staff know their customers, and profits stay in the community — but the buying clout behind the scenes is as significant as any major retailer.

11,000+
Stores across Europe
36
Countries represented
1948
Barlows established

What Euronics membership means for you

Being part of Euronics gives Barlows access to things that most independent retailers simply can't achieve on their own:

Competitive pricing

Group buying power means we can secure prices that match or beat much larger retailers — without sacrificing the service that comes with shopping locally.

Wider product range

Access to exclusive ranges and products from leading brands including Bosch, Samsung, LG, Neff, and AEG, including models not always available through larger chains.

Price match guarantee

If you find the same product cheaper on the UK high street, we'll match it. Euronics membership gives us the confidence to stand behind our pricing.

Local service, group-backed support

The personal service of an independent retailer, with the resources and manufacturer relationships of a major buying group behind us if anything goes wrong.

Barlows has been a Euronics member since 1986. That's nearly four decades of benefiting from group purchasing power — and passing those benefits on to customers across North Shropshire.

The best of both worlds

The common assumption is that you have to choose between competitive pricing and personalised service — that the big retailers have the prices and the local shops have the knowledge. Euronics membership is built around proving that wrong.

When you shop at Barlows, you deal with staff who've been selling these appliances for years, who know the difference between a condenser and a heat pump dryer, and who will give you an honest answer rather than pushing whatever's on promotion this week. Behind that is a buying group with the scale to ensure the prices you pay are fair.

You can browse our full range online at barlows-electrical.co.uk, or visit us in store in Ellesmere or Whitchurch.


Common questions

How is Euronics different from a large chain retailer?

Euronics is a buying group, not a chain. Each member store is independently owned and run. The group exists to give independent retailers competitive purchasing power — the stores themselves are locally accountable businesses, not branches of a central company.

Can I shop online as well as in store?

Yes — our full product range is available at barlows-electrical.co.uk, with the same team behind every order. If you have a question before buying, our webchat, phone, or email will get you through to someone who actually knows the products.

What brands does Barlows stock through Euronics?

We stock a wide range including Bosch, Siemens, Neff, AEG, Samsung, LG, Hotpoint, Beko, and more — across laundry, refrigeration, cooking, TV and entertainment, and small appliances.

Do you offer a price match?

Yes — if you find the same product cheaper on the UK high street, we'll match it. See our price match guarantee for full details.

Browse our full range online or visit us in store in Ellesmere or Whitchurch.

Learn more about Euronics →

Discover Euronics: Your Trusted Partner in Home Appliances

Your Local Expert in Home Appliances

Looking for reliable home appliances with top-notch service? Welcome to Barlows Electrical, your trusted local retailer and proud member of the Euronics buying group. Whether you’re upgrading your kitchen, replacing a trusted appliance, or seeking the latest tech, our mission is to provide you with exceptional products, expert guidance, and competitive prices. With the power of Euronics behind us, we combine local expertise with global buying power to meet all your household needs.


What Is Euronics?

Euronics is Europe’s largest independent electrical buying group, representing a network of locally owned businesses like Barlows Electrical. With over 11,000 stores across 36 countries, Euronics partners benefit from group-wide buying power, ensuring access to the best brands, cutting-edge technology, and exclusive deals.

For customers, this means you enjoy the benefits of a large retailer—competitive pricing and a vast selection—while supporting a trusted local business with personalised service.


Why Choose Barlows Electrical as Your Euronics Partner?

1. Local Expertise Meets Global Value

As part of the Euronics group, Barlows Electrical offers the perfect blend of local service and worldwide reach. Whether you're looking for the latest energy-efficient washing machines, a state-of-the-art smart TV, or a dependable fridge freezer, we deliver unmatched value with a personal touch.

2. Quality and Choice You Can Trust

We stock products from leading brands, including Bosch, Samsung, and LG, backed by warranties and expert support. With Euronics’ exclusive partnerships, you gain access to ranges not available in larger chain stores.

3. Personalised Service from Start to Finish

At Barlows Electrical, we pride ourselves on understanding our customers' unique needs. From offering advice on the right appliance for your space to providing professional delivery and installation, we go above and beyond.


Common Questions About Euronics and Barlows Electrical

What makes Euronics different from big-box retailers?
Euronics supports independent businesses like ours, enabling us to offer the same competitive prices as large retailers while maintaining the personalised service and community connection of a local shop.

Can I shop online with Euronics?
Yes! With Barlows Electrical, you can browse and buy online through our website, backed by our team’s expert advice and aftercare services.

What products does Euronics cover?
From kitchen appliances and home entertainment systems to the latest smart home devices, we provide a wide range of products to suit every household.


Tips for Choosing the Right Appliance

Assess Your Needs: Think about your household size, usage patterns, and space constraints.
Look for Energy Efficiency: Opt for appliances with high energy ratings to save on utility bills.
Set a Budget: Euronics' competitive pricing ensures there’s something for everyone.
Seek Expert Advice: Visit us at Barlows Electrical for guidance tailored to your lifestyle.


Tips for Choosing the Right Appliance

Assess Your Needs: Think about your household size, usage patterns, and space constraints.
Look for Energy Efficiency: Opt for appliances with high energy ratings to save on utility bills.
Set a Budget: Euronics' competitive pricing ensures there’s something for everyone.
Seek Expert Advice: Visit us at Barlows Electrical for guidance tailored to your lifestyle.


Ready to Shop? Visit Barlows Electrical Today!

With Euronics and Barlows Electrical, you don’t just buy an appliance—you invest in quality, service, and peace of mind. Explore our range of premium home appliances, backed by expert advice and local care.

Visit us in-store or shop online today to see how we can help you create the home of your dreams. Need assistance? Call our team or use our online chat feature—we’re here to help every step of the way.