When you shop at Barlows, you get the service of a local independent retailer and the buying power of Europe's largest electrical group. Here's what that actually means for you.
What is Euronics?
Euronics is Europe's largest independent electrical buying group — a network of locally owned retailers that pool their purchasing power to secure better prices, better product ranges, and exclusive deals from the world's leading manufacturers.
Unlike national chains owned by a single company, every Euronics member is an independently run business. That means decisions are made locally, staff know their customers, and profits stay in the community — but the buying clout behind the scenes is as significant as any major retailer.
11,000+
Stores across Europe
36
Countries represented
1948
Barlows established
What Euronics membership means for you
Being part of Euronics gives Barlows access to things that most independent retailers simply can't achieve on their own:
Competitive pricing
Group buying power means we can secure prices that match or beat much larger retailers — without sacrificing the service that comes with shopping locally.
Wider product range
Access to exclusive ranges and products from leading brands including Bosch, Samsung, LG, Neff, and AEG, including models not always available through larger chains.
Price match guarantee
If you find the same product cheaper on the UK high street, we'll match it. Euronics membership gives us the confidence to stand behind our pricing.
Local service, group-backed support
The personal service of an independent retailer, with the resources and manufacturer relationships of a major buying group behind us if anything goes wrong.
Barlows has been a Euronics member since 1986. That's nearly four decades of benefiting from group purchasing power — and passing those benefits on to customers across North Shropshire.
The best of both worlds
The common assumption is that you have to choose between competitive pricing and personalised service — that the big retailers have the prices and the local shops have the knowledge. Euronics membership is built around proving that wrong.
When you shop at Barlows, you deal with staff who've been selling these appliances for years, who know the difference between a condenser and a heat pump dryer, and who will give you an honest answer rather than pushing whatever's on promotion this week. Behind that is a buying group with the scale to ensure the prices you pay are fair.
You can browse our full range online at barlows-electrical.co.uk, or visit us in store in Ellesmere or Whitchurch.
Common questions
How is Euronics different from a large chain retailer?
Euronics is a buying group, not a chain. Each member store is independently owned and run. The group exists to give independent retailers competitive purchasing power — the stores themselves are locally accountable businesses, not branches of a central company.
Can I shop online as well as in store?
Yes — our full product range is available at barlows-electrical.co.uk, with the same team behind every order. If you have a question before buying, our webchat, phone, or email will get you through to someone who actually knows the products.
What brands does Barlows stock through Euronics?
We stock a wide range including Bosch, Siemens, Neff, AEG, Samsung, LG, Hotpoint, Beko, and more — across laundry, refrigeration, cooking, TV and entertainment, and small appliances.
Do you offer a price match?
Yes — if you find the same product cheaper on the UK high street, we'll match it. See our price match guarantee for full details.
Browse our full range online or visit us in store in Ellesmere or Whitchurch.
Learn more about Euronics →
Ellesmere

