The Sony XR48A90KU BRAVIA XR A90K 48 inch 4K OLED Smart TV is a MASTER Series television that delivers exceptional picture quality, immersive audio and advanced gaming performance in a versatile mid-size screen. Available to view in store at Barlows Electrical in Ellesmere and Whitchurch, this freestanding Sony OLED TV is ideal for living rooms, dedicated home cinema setups and serious gaming environments where premium picture quality is the priority.

At the heart of the XR48A90KU is Sony's Cognitive Processor XR, which analyses the entire picture simultaneously to reproduce content with natural depth, accurate colour and lifelike contrast in the way a human eye perceives it. The self-illuminating OLED panel produces perfect blacks and precise local dimming at the pixel level, while XR OLED Contrast Pro boosts brightness and detail in both dark and bright areas of the image for exceptional realism across all content. XR Triluminos Pro draws on over a billion colours to reproduce natural, accurate shades in every scene, and XR 4K Upscaling remasters lower resolution content to close to 4K quality. XR OLED Motion keeps fast-paced sport and action sequences smooth and blur-free without any loss of brightness. HDR support covers Dolby Vision, HDR10 and HLG for compatibility with the widest possible range of content.

Audio is handled by Acoustic Surface Audio+ technology, which uses dual actuators to vibrate the entire screen and produce sound directly from the panel itself, with a built-in subwoofer for powerful bass. Sound follows the action across the screen for a naturally immersive experience, with full Dolby Atmos support for compatible content. For gaming, all four HDMI ports are HDMI 2.1 standard, supporting 4K at 120fps, Variable Refresh Rate to eliminate screen tearing, Auto Low Latency Mode for automatic switching to game mode, and an input lag of just 8.5ms at 4K/120fps. PS5 owners also benefit from Auto HDR Tone Mapping, which automatically optimises HDR settings for the connected console. Running on Google TV with Google Assistant, the XR48A90KU organises all your content in one place with access to Netflix, Prime Video, Disney+, BBC iPlayer, ITVX and the full Google Play Store. AirPlay 2 lets you stream directly from Apple devices, and Chromecast is built in for wireless casting from Android phones, tablets and laptops. Alexa compatibility is also included for voice control through a compatible device. Freeview and Freesat HD are both built in for live television. The BRAVIA CORE app provides access to a library of IMAX Enhanced and 4K UHD streaming content exclusively for Sony TV owners. Four HDMI 2.1 ports and two USB ports round off a comprehensive connectivity package. The 2-way multi-position stand gives flexibility over placement angle and height, or the TV can be wall mounted for a completely flush look.

Key Features

• 48 inch 4K Ultra HD OLED display with self-illuminating pixels for perfect blacks


• Cognitive Processor XR for natural, lifelike picture depth and colour accuracy


• XR OLED Contrast Pro for exceptional brightness and detail in dark and bright scenes


• XR Triluminos Pro with over a billion colours for natural, accurate shades


• 120Hz native panel with XR OLED Motion for smooth, blur-free fast-paced content


• Dolby Vision, HDR10 and HLG HDR support for wide content compatibility


• Acoustic Surface Audio+ with dual actuators and built-in subwoofer for immersive sound


• Dolby Atmos support for cinematic surround audio


• 4 x HDMI 2.1 ports with 4K/120fps, VRR and ALLM for next-gen gaming


• 8.5ms input lag at 4K/120fps and PS5 Auto HDR Tone Mapping


• Google TV with Google Assistant, Netflix, Prime Video, Disney+ and Google Play Store


• AirPlay 2 and Chromecast built in for wireless streaming from any device


• BRAVIA CORE app with IMAX Enhanced and 4K UHD streaming content


• Freeview and Freesat HD built in for live television


• 2-way multi-position stand or wall mountable for flexible installation


• 2 x USB ports with record and playback functionality

The Sony XR48A90KU combines MASTER Series OLED picture quality, Acoustic Surface Audio and next-gen gaming performance in a versatile 48 inch design, making it an outstanding choice for any home entertainment setup. Visit Barlows Electrical in Ellesmere or Whitchurch to see it in store, or order online with local delivery and trusted aftersales support.