Sony XR77A95LPU 77" 4K HDR Google Smart TV
Now
£4,999.00
Was
£5,499.00
Save
£500.00
Available from 2nd May 2025
- Important InformationConsumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty.
- ColourBlack
- Energy RatingF
- Screen Size77"
- BluetoothYes
- Wi-FiYes
- FeaturesCognitive Processor XR, Acoustic Surface Audio++trade;, Google TV
- Manufacturer Guarantee5 years
- EAN4548736151116
Sony’s XR77A95LPU delivers the brightest and widest OLED colours in a TV. See content upscaled close to 4K quality thanks to Sony’s Cognitive Processor XR. Recreating lost texture and detail, you’ll experience real-world pictures whatever the content or source. With Acoustic Surface Audio+, sound comes directly from the right place in the scene while XR Surround creates 3D surround sound for totally immersive audio right in your living room. There’s no end to entertainment either with Google TV. Enjoy a range of apps and streaming services so you can dive right in.

















Key Features
- Cognitive Processor XR
- Acoustic Surface Audio+™
- Google TV
Product Dimensions (H x W x D)
101.4cm x 171.6cm x 41.1cm

Picture
Incomparable colours. Phenomenally vibrant.
See fresh, bright colours and pure blacks. Our Cognitive Processor XR™ maximises the expressive power of QD-OLED, filling scenes with unprecedented realism.

Extending colour volume for our widest ever palette
Millions of individual, self-illuminating pixels. Billions of real-world colours. XR Triluminos Max™ delivers wide shades and hues, even in bright scenes.

[1] Heat diffusion sheet
[2] High luminance panel
[3] Temperature distribution mapping
Pure blacks. Absolute brightness. Supreme contrast.
Our brightest ever OLED. With a temperature sensor, high luminance panel and heat diffusion sheet for dissipating heat, this TV detects screen temperature and precisely controls light to deliver 200% as much brightness as its predecessor.
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
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Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.

Blur is minimised so action stays smooth
Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analysing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Beautiful colours. Any angle. Any environment.
Our QD-OLED panel keeps luminance constant for clear, consistent colours across all viewing angles, and reduces the glare and reflections from sunlight or lamps – even in dark scenes.


Sound
Screen sound,
ingeniously immersive
ingeniously immersive
The screen vibrates, turning every part of it into a speaker for powerful acoustics that move with the picture.


Sound from the centre of the screen, perfectly matching action
With Acoustic Surface Audio +™, sound comes directly from the right place in the scene. Far more immersive than conventional TVs where sound comes from beneath the screen.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.

Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
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Entertainment
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
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Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.
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Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Best seat. Anywhere. Anytime.
Just because your favourite seat is the sofa in the corner, why should that compromise your viewing? BRAVIA CAMTM recognises where you're sitting and optimises settings accordingly.
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Game Features

Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
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Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
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One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
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Multi View,
a game-changer
a game-changer
Imagine being able to play a game on one side of your screen while watching a YouTube walkthrough video on the other. Multi View lets you do just that, no extra display required.
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Eco
Designed with Eco-friendly features
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BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.

Design

Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
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Connectivity
Bluetooth | Yes |
HDMI | Yes |
Number of HDMI Ports | 4 |
Number of USB Ports | 2 |
Smart TV | Yes |
USB | Yes |
Wi-Fi | Yes |
Accessories
VESA Mount Compatible | Yes - mount must be purchased separately |
Product Type
Product Category Group | Brown Goods |
Display
Aspect Ratio | 16:09 |
Backlight Technology | OLED (QD-OLED) |
Maximum Resolution | 3840 x 2160 |
Screen size | 77 in |
Screen Technology | OLED |
Standard Refresh Rate | 100hz/120hz (native) |
Dimensions +amp; Weight
Depth | 41.1 cm |
Height | 101.4 cm |
Shipping Depth | 19 cm |
Shipping Height | 112 cm |
Shipping Weight | 45 kg |
Shipping Width | 187 cm |
Weight | 36.9 kg |
Width | 171.6 cm |
General
Additional Information | Our minimalist One Slate design fuses screen and bezel into a single slate |
Features | Cognitive Processor XRAcoustic Surface Audio++trade;Google TV |
Product Type | TV |
Programmes +amp; Functions
Digital Tuner | Yes |
Webcam | Yes |
Brown Goods +amp; SDA Features
TV Services | BBC iPlayer , 4od , ITV Player , Prime video , My5 , YouTube , UKTV Play , Disney+ , Spotify |
Technical Details
Operating System | |
RMS Output Power | 20W + 20W + 10W + 10W |
Additional Information
Warranty/Guarantee | 5 Year Promotional Warranty |
Warranty Redemption Information | Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty. |
PSTI Compliance | PSTI Compliance - Compliance Document |
Efficiency +amp; Standard
Energy Efficiency Class | F |
Design Elements
Colour | Black |
Colour Group | Black |
+nbsp;
Manufacturer | Sony |
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GTIN | 4548736151116 |
Colour | Black |
Model Number | XR77A95LPU |
Product Weight (kg) | 0.000000 |
Product Type | TV |
Product Category Group | Brown Goods |
Product Dimensions | 101.4cm x 171.6cm x 41.1cm |
Additional Information | Our minimalist One Slate design fuses screen and bezel into a single slate |
Key Feature 3 | Google TV |
Key Feature 2 | Acoustic Surface Audio+â„¢ |
Key Feature 1 | Cognitive Processor XR |
Shipping Depth | 19 cm |
Shipping Weight | 45 kg |
Shipping Height | 112 cm |
Shipping Width | 187 cm |
Features | Cognitive Processor XR, Acoustic Surface Audio++trade;, Google TV |
Bluetooth | Yes |
Wi-Fi | Yes |
Cashback Promotions | £500 Cashback |
product datasheet | https://euronics.a.bigcontent.io/v1/static/SONXR77A95LPU_productdata |
Energy Rating Label | https://euronics.a.bigcontent.io/v1/static/SONXR77A95LPU_energyrating |
Energy Rating | F |
Screen Size | 77" |
Energy Efficiency Class | F |