Ellesmere
Sony XR98X90LU 98"4K UHD HDR Google Smart TV
£3,999.00
Available from 2nd May 2025
Select Screen Size
55"
65"
75"
98"
- Important InformationConsumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty.
- ColourDark Silver
- Energy RatingE
- Screen Size98"
- BluetoothYes
- Wi-FiYes
- Weight68.9 kg
- Depth46.5 cm
- FeaturesFull Array LED, Acoustic Multi Audio, Google TV
- Manufacturer Guarantee5 years
- EAN4548736150775
Sony XR98X90LU 98"4K UHD HDR Google Smart TV
Watch all the action in excellent 4K quality with this Sony 98” UHD TV. Achieve accurate contrast in both bright and dark scenes with Full Array LED backlight technology. See breathtaking images full of realistic depth that are bright, vivid, and crisp. Acoustic Multi-Audio technology includes sound positioning tweeters to ensure audio comes from the right place in the scene, matching what you’re watching. The XR98X90LU also brings together the best apps, streaming services, and other smart features thanks to Google TV.
Key Features
Full Array LED
Acoustic Multi Audio
Google TV
Product Dimensions (H x W x D)
130.5cm x 219.9cm x 46.5cm
Watch all the action in excellent 4K quality with this Sony 98” UHD TV. Achieve accurate contrast in both bright and dark scenes with Full Array LED backlight technology. See breathtaking images full of realistic depth that are bright, vivid, and crisp. Acoustic Multi-Audio technology includes sound positioning tweeters to ensure audio comes from the right place in the scene, matching what you’re watching. The XR98X90LU also brings together the best apps, streaming services, and other smart features thanks to Google TV.
Key Features
Full Array LED
Acoustic Multi Audio
Google TV
Product Dimensions (H x W x D)
130.5cm x 219.9cm x 46.5cm
Picture
Crisp and bright, enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.
Contrast intensified.
Depth amplified.
Depth amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide colour spectrum delivers natural shades in every detail.
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.
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Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.
Blur is minimised so action stays smooth
Intelligent motion processing for fast-moving, blur-free scenes
By analysing motion across several frames, Cognitive Processor XR™ with XR Motion Clarity™ ensures fast-moving sports and action-packed movies stay smooth, bright and clear.
Sound
Synchronised. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
What you hear matches what you see
With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a centre speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.
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Entertainment
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
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Bring the cinematic experience home, enjoy movies included with BRAVIA™
Explore today's top movies, instantly. With BRAVIA CORE™, you can redeem up to 10 movies and stream for up to 24 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.
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Optimising pictures for all your favourites
With BRAVIA CORE™ Calibrated mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.
Game Features
Perfect for PlayStation®5
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Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimises HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.
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Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimise lag and maximise responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.
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One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.
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Eco
Designed with Eco-friendly features
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BRAVIA™ combines high picture and sound quality and also cares about with initiatives that helping to reduce environmental impact, such as enabling the user to reduce using low energy consumption with the new ECO Dashboard TV App, reducing overall virgin plastic use of the TV chassis by approximately 60% and cutting package size by 15% and total weight by 12%.
Design
Prestige 3-way stand, stylish and versatile
A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
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Design Elements
| Colour | Dark Silver / Seamless Edge |
| Colour Group | Grey |
Connectivity
| Bluetooth | Yes |
| HDMI | Yes |
| Number of HDMI Ports | 4 |
| Number of USB Ports | 2 |
| Smart TV | Yes |
| USB | Yes |
| Wi-Fi | Yes |
Accessories
| VESA Mount Compatible | Yes - mount must be purchased separately |
Product Type
| Product Category Group | Brown Goods |
Display
| Aspect Ratio | 16:09 |
| Backlight Technology | LED Full Array |
| Maximum Resolution | 3840 x 2160 |
| Screen size | 98 in |
| Screen Technology | 4KUHD |
| Standard Refresh Rate | 100hz/120hz (native) |
Dimensions & Weight
| Depth | 46.5 cm |
| Height | 130.5 cm |
| Shipping Depth | 29 cm |
| Shipping Height | 140 cm |
| Shipping Weight | 91 kg |
| Shipping Width | 233 cm |
| Weight | 68.9 kg |
| Width | 219.9 cm |
General
| Additional Information | BRAVIA CORE is a streaming service included on the X90L, with hundreds of movies |
| Features | Full Array LEDAcoustic Multi AudioGoogle TV |
| Product Type | TV |
Brown Goods & SDA Features
| TV Services | BBC iPlayer / 4od / ITV Player / Prime video / My5 / YouTube / UKTV Play / Disney+ / Spotify |
Technical Details
| Operating System | |
| RMS Output Power | 10W + 10W + 10W + 10W |
Additional Information
| Warranty/Guarantee | 5 Year Promotional Warranty |
| Warranty Redemption Information | Consumer must register within 90 days of purchase via www.sony.co.uk/promo/5yearwarranty. |
| PSTI Compliance | PSTI Compliance - See supplier website |
Efficiency & Standard
| Energy Efficiency Class | E |
| Manufacturer | Sony |
|---|---|
| GTIN | 4548736150775 |
| Colour | Dark Silver |
| Model Number | XR98X90LU |
| Product Weight (kg) | 0.000000 |
| Colour | Dark Silver / Seamless Edge |
| Product Type | TV |
| Product Category Group | Brown Goods |
| Product Dimensions | 130.5cm x 219.9cm x 46.5cm |
| Additional Information | BRAVIA CORE is a streaming service included on the X90L, with hundreds of movies |
| Key Feature 3 | Google TV |
| Key Feature 2 | Acoustic Multi Audio |
| Key Feature 1 | Full Array LED |
| Shipping Depth | 29 cm |
| Shipping Weight | 91 kg |
| Shipping Height | 140 cm |
| Shipping Width | 233 cm |
| Height (cm) | 130.5 cm |
| Weight | 68.9 kg |
| Features | Full Array LED, Acoustic Multi Audio, Google TV |
| Bluetooth | Yes |
| Wi-Fi | Yes |
| Cashback Promotions | £500 Cashback |
| Depth | 46.5 cm |
| product datasheet | https://euronics.a.bigcontent.io/v1/static/SONXR98X90LU_productdata |
| Energy Rating Label | https://euronics.a.bigcontent.io/v1/static/SONXR98X90LU_energyrating |
| Energy Rating | E |
| Screen Size | 98" |
| Energy Efficiency Class | E |
